At Omitsis, we have a comprehensive solution for the development of Editorial Platforms in WordPress: specially designed for Online Magazines and Newspapers. Our solution, ApExpress, is designed to maximize user experience and optimize content management for the editorial team, precisely adapting to the specific needs of digital publications.
Key Features of ApExpress
Performance and Loading Speed
We guarantee excellent loading speed in WordPress, improving both user experience and search engine positioning. It’s essential to have a high score in Google PageSpeed Insights (GPSI), as it indicates good practices in the three essential pillars of web development: performance, SEO and accessibility. At ApExpress, we are committed to optimizing your website to ensure optimal performance in these key aspects.
Multilevel Megamenu
One of the key elements for efficient navigation in editorial platforms: online newspapers and magazines, is a multilevel megamenu. This type of menu is essential for organizing a large amount of content clearly and accessibly. The WordPress megamenu allows grouping sections and subsections in a visually structured way, facilitating quick user access to the different categories and subcategories of the digital publication.
Modular Design with Editable Blocks
It’s known that the most relevant sections in an online newspaper or magazine are the homepage and the main category pages. That’s why our WordPress solution offers a modular design with varied and editable blocks that allow highlighting different categories without repeating ads between blocks, even when their positions are exchanged. This guarantees a cohesive and attractive visual presentation, with visually varied blocks that provide a dynamic and professional appearance. The initial pages of each category are carefully designed to highlight their unique characteristics, offering a differentiated and attractive user experience.
Ease of Editing
In addition to providing a variety of blocks, our WordPress platform for online newspapers and magazines also offers exceptional editing ease. The editable blocks allow users to modify and customize content easily and quickly. This means editors can create and adjust their website content seamlessly, without needing advanced technical knowledge. With this combination of varied design and editing ease, we guarantee a differentiated and attractive user experience on every website page.
- Featured by Categories: The blocks allow highlighting a particular category, with options to order them from newest to oldest or by popularity, such as the most viewed of the month or year.
- Manual Highlights: In addition to automatic ordering, the option to manually choose featured articles can be combined. These manual highlights take precedence over previous featured ones, allowing precise control over featured content.
Block Catalog for Landings and Informative Pages
ApExpress has an extensive block catalog that allows creating attractive and visual landing and informative pages in WordPress. These blocks are designed to enhance user experience, offering engaging and dynamic content in the online newspaper or magazine. Our catalog is constantly growing, with new blocks added regularly to provide continuous flexibility and expansion of your website’s design and functionality capabilities.
Advanced Ad Management
Our system includes an ad management plugin in WordPress that allows creating and managing multiple ad zones and groups. We include ad groups on the most relevant pages: homepage, category homepages, and also on other secondary pages and even allowing on article detail pages or landings.
We offer advanced segmentation based on categories, tags and content types, as well as customization according to user behavior.
The plugin provides detailed click and impression statistics to optimize advertising performance. The reports reveal detailed information about:
- Impressions: Total number of times ads have been displayed.
- Clicks: Number of clicks ads have received.
- CTR (Click-Through Rate): Relationship between number of clicks and impressions.
- Performance by Zone: Analysis of ad performance in different website areas.
- Performance by Category: Evaluation of how ads are performing in various content categories.
The provided data allows website owners to evaluate the effectiveness of their campaigns and adjust them as needed.
Exclusive Content Subscription Systems
ApExpress includes an exclusive content subscription platform that allows creating multiple membership levels in the online newspaper or magazine, managing subscriptions and automatic renewals (free or paid). Creating exclusive content for readers increases the perceived value of the website. Even if it’s a free subscription, offering exclusive content to registered members can foster a sense of belonging and exclusivity among readers.