The design your users don’t see, AIs do
The data confirms it. Traffic referred by AIs grew by 527% between January and May 2025. ChatGPT already has more than 800 million weekly users, and Google AI Overviews appears in at least 16% of all searches. And when an AI does cite you, the visitors who arrive convert 4.4 times more than traditional organic traffic. Visibility in AIs is no longer a marketing problem. It is a design problem.
23/04/2026