Animal House

Although Casa de animales had a solid business proposal, it lacked a defined visual identity and a digital platform that conveyed modernity and trust. The main challenge was to design the brand identity from scratch —logo, typography, color palette, and visual style— and translate it into a functional and scalable online store, designed to compete in a very active and growing market.

Another key challenge was backoffice usability: the system needed to allow managers to add items, create offers, or update the catalog in a simple and intuitive way, both from computers and mobile devices.

The project aimed to provide Casa de Animales with a modern, minimalist, and technological visual identity, in line with the company’s innovative vision. A distinctive logo had to be created, accompanied by a typography and color palette capable of conveying trust and contemporaneity.

Based on this, the second major goal was to develop an intuitive, adaptable, and easy-to-manage online store, offering a smooth and comfortable user experience for both customers and administrators. The design had to ensure scalability, visual consistency, and optimized navigation on desktop and mobile, where a large part of digital consumption now takes place.

The work began with defining the branding, developing a logo with a minimalist and technological visual language, accompanied by legible typography and a fresh, modern color palette, designed to generate trust and closeness. Simultaneously, a library of visual components was created to ensure consistency across the entire digital ecosystem and lay the foundation for future evolutions.

In the UX/UI design phase, the online shopping experience was prioritized, structuring the store with clear navigation flows, simple product categorization, and an optimized checkout process. On the internal management side, a simple and intuitive administrative panel was designed, facilitating product uploads, promotion creation, and stock control.

The website was developed in Magento, a CMS specialized in e-commerce, ensuring flexibility, scalability, and full compatibility with mobile devices.