Motor Awards
- Client
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- Adevinta Motor
- Solutions
- Services
Coches.net, together with Motos.net and Milanuncios, organizes the Motor Awards, an initiative that allows the public to vote for their favorite car and motorcycle of the year. Users can choose from a series of models grouped into different categories; afterwards, the “Car of the Year” and the “Motorcycle of the Year” are selected.
In addition, participating in the vote comes with an incentive: those who vote are entered into a draw for a car and a motorcycle, whose models may vary each year depending on the sponsorship.
In summary, the Motor Awards combine a public vote with an awards system, making it a mass-participation digital event in the automotive world. At the end of the voting period, the event closes with a gala where the winning vehicles are presented and prizes are awarded to the winning participants.
The Motor Awards website conveys a modern and highly participatory image. From the entry point, clear calls to action stand out, such as “Vote for Car of the Year” or “Vote for Motorcycle of the Year,” inviting the user to start the process without delay.
The voting experience is simple and quick: you choose the vehicle, complete the form, and enter the draw directly. Everything is organized step by step, minimizing any friction.
The use of images is one of its strong points.
Photos of the models and prizes provide dynamism and help visualize the value of what is being voted for.
Additionally, the website combines the voting process with information about the organization and sponsors, adding transparency and reinforcing the credibility of the event.
Overall, the design balances clarity, visual appeal, and trust—three key elements for a platform based on public participation.
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