Think DevOps

ThinkDevOps needed to define its brand identity and transfer it to a corporate website that clearly communicated its services and allowed clients to contract them directly. The lack of a solid branding limited its digital positioning and reduced the coherence of its communication.

The challenge was to create a recognizable and consistent visual identity while simultaneously developing a modern, functional website aligned with industry standards.

The main goal of the project was to build ThinkDevOps’ brand identity and reflect it in a clear and competitive digital presence. The objectives included:

First, it was necessary to define a brand and visual system that conveyed strength, modernity, and trust, while developing a coherent and scalable component library to reinforce the visual identity and ensure consistency across the website and future developments.

Next, a corporate website was required that clearly presented the company’s services and offered an easy channel to contract them, with special attention to mobile user experience.

The process began with defining the branding, creating a logo representing ThinkDevOps’ technological spirit and a visual system supported by typography and colors conveying strength and modernity. Simultaneously, a UI component library was developed to provide consistency and scalability across the brand’s digital ecosystem.

Based on this foundation, the corporate website was built in WordPress, structured to clearly communicate services, improve navigation experience, and facilitate conversions. The development followed UX/UI principles, prioritizing accessibility, visual clarity, and proper adaptation to mobile devices, where most digital consumption occurs today.